PROJECT: Brand Launch Campaign
ROLE:
Art Direction
Casting
BRIEF:
Led the development of a comprehensive brand identity for a skincare startup, crafting a visual system designed to balance clinical credibility with an approachable, relatable consumer experience. Oversaw the creation of logos, typography, packaging, photography, video campaign assets, and a fully integrated website, ensuring consistency across every customer touchpoint. Directed the brand's creative vision to establish a cohesive and distinctive presence that strengthened market positioning, built audience trust, and connected with consumers across both digital and physical channels.
