PROJECT:
Photo & Video Campaign
ROLE:
Art Direction
Casting
Wardrobe Styling
BRIEF:
Led the development of a holistic brand identity for a nutritional wellness startup, creating a visual language that communicated vitality, balance, and whole-body wellness through a contemporary edge. Oversaw the design of logos, typography, packaging, photography, video campaign assets, and a fully integrated website, ensuring consistency across all customer touchpoints. By translating the brand's wellness philosophy into a modern and engaging experience, the project helped establish a differentiated market position and strengthen audience engagement across both digital and physical environments.
