PROJECT:
Brand Identity
ROLE:
Project Management
Art Direction
BRIEF:
Designed and developed a comprehensive brand identity system, including logo suite, typography selection, visual guidelines, and investor/client-facing pitch deck templates. Collaborated closely with the client to translate their vision into a brand that felt warm, approachable, and nostalgic while maintaining a polished, professional presence. Established cohesive visual standards across all brand touchpoints, ensuring consistency, scalability, and strong audience recognition.
